Privacy policy

MyCROCEMENT™ Privacy Policy

Effective Date: August 12, 2026

Operating Entity: DIY Elevated LLC d/b/a MyCROCEMENT™ ("MyCROCEMENT," "we," "us," or "our")

Website: mycrocement.com

This Privacy Policy describes how DIY Elevated LLC collects, uses, and discloses your personal information when you visit, browse, submit forms on, or make purchases through mycrocement.com or otherwise communicate with us.

1. Geographic Scope (U.S. Only Notice)

Our website, products, and services are managed and operated within the United States and are intended exclusively for individuals residing within the United States. We do not offer products, services, or shipping outside of the United States, nor do we intentionally direct marketing communications to or collect personal information from individuals located in the European Union, European Economic Area, United Kingdom, Canada, or other international jurisdictions.

If you visit or interact with our website from outside the United States, please be aware that any personal information you transmit will be processed, stored, and transferred within the United States under U.S. federal and state laws.

2. Personal Information We Collect

We collect personal information that identifies, relates to, describes, or could reasonably be linked to you. The categories of information we collect depend on how you interact with our website:

  • Contact Details: Full name, shipping address, billing address, phone number, and primary email address.

  • Commercial & Transaction Information: Products viewed, cart additions, items purchased, wholesale/retailer inquiries, order history, and customer service records.

  • Account Credentials: Usernames, passwords, security preferences, and settings if you register an account.

  • Form Submissions: Information supplied through contact forms, contractor forms, wholesale/retailer application forms, or product quote inquiries, including company name and business details.

  • Communications: Content of inquiries, feedback, or support requests sent to us.

3. Payment Information & Processing

All payment transactions completed on our online store are processed through secure, third-party PCI-compliant payment gateways enabled by Shopify.

  • No Credit Card Storage: We do not directly store, process, or hold complete credit card numbers or raw cardholder verification codes on our servers or website databases.

  • Payment information is collected directly by applicable payment processors in accordance with their individual privacy, security, and PCI-DSS compliance standards.

4. Information Collected Automatically & Cookies

When you visit mycrocement.com, our servers and integrated third-party platforms automatically collect standard technical and device data, including:

  • IP address and derived coarse geographic location (city/state level)

  • Device type, operating system, and web browser type/version

  • Pages viewed, referral URLs, time spent on site, and clickstream navigation patterns

Cookies & Tracking Technologies: We use essential, functional, performance, and advertising cookies, web beacons, and pixels. You can control or block non-essential cookies via your browser settings, though disabling certain functional cookies may impact your user experience.

5. Analytics (Google Analytics)

We use Google Analytics and related Google site performance services to evaluate website traffic, audience demographics, and user behavior trends.

  • Google Analytics uses cookies to collect anonymized and aggregated technical information regarding site visits.

  • To learn more about how Google processes your data or to opt out of Google Analytics tracking across web platforms, visit Google's Privacy & Terms and Google's Analytics Opt-Out Browser Add-on.

6. Customer Relationship Management (HubSpot)

We utilize HubSpot to manage customer relationships, process business inquiries, and host online contact forms.

  • When you submit a contact, contractor, or wholesale application form, the transmitted data (including contact details and inquiry descriptions) is securely stored within our HubSpot CRM platform.

  • We use this information solely to fulfill your requests, respond to business inquiries, process partner applications, and maintain accurate business records.

7. Advertising & Marketing Pixels (Meta & TikTok)

We place advertising pixel technologies provided by Meta (Facebook/Instagram) and TikTok on our website to measure ad conversion rates, build custom marketing audiences, and show relevant ads to users on external platforms.

  • These pixels track site visits, interactions, and purchase events to evaluate ad campaign performance.

  • You can manage or opt out of targeted ad customization directly within your user account settings on Meta and TikTok or through regional opt-out portals such as the Digital Advertising Alliance.

8. Shopify Platform & E-Commerce Operations

Our online store is hosted and powered by Shopify. Shopify processes personal information necessary to deliver store functionality, fulfill orders, arrange shipping, manage inventory, and maintain site security.

  • Information submitted during checkout is shared with Shopify and its subprocessors to execute purchase contracts.

  • Shopify processes data according to the Shopify Consumer Privacy Policy.

9. How We Use Personal Information

We use personal information for specific, legitimate business purposes, including:

  • Order Fulfillment: Processing payments, managing carts, shipping products, and handling returns or exchanges.

  • Customer Communication: Answering customer service inquiries, providing technical application guidance, and sending transactional notices (order confirmations, tracking details).

  • B2B & Partner Relations: Evaluating and onboarding wholesale distributors, retailers, and trade contractors.

  • Site Improvement & Security: Securing our platform, detecting fraud or malicious activity, and optimizing website navigation.

  • Marketing: Delivering targeted promotions and advertising where permitted by law.

10. How We Disclose Personal Information

We do not sell personal information for monetary compensation. We disclose personal information to trusted service providers only as necessary to operate our business:

  • Fulfillment & Infrastructure: Shopify, payment processors, shipping carriers, and Cloudflare.

  • CRM & Operations: HubSpot and IT service providers.

  • Marketing & Analytics: Google Analytics, Meta, and TikTok.

  • Legal Requirements: Government bodies, law enforcement, or legal counsel when mandatory by law, court order, or to protect our legal rights.

  • Business Transfers: Successor entities in the event of a corporate reorganization, merger, or asset sale.

11. Data Security & Infrastructure Protection

We employ administrative, technical, and physical safeguards—including SSL/TLS encryption, secure web hosting, and Cloudflare firewall protections—designed to protect your personal information against unauthorized access, loss, or alteration.

However, no electronic transmission over the internet or cloud storage architecture can be guaranteed 100% impenetrable. We encourage users to practice caution when submitting confidential data online.

12. Data Retention

We retain personal information only for as long as necessary to fulfill the operational purposes for which it was collected, including providing products, maintaining customer support history, resolving disputes, satisfying tax and accounting obligations, and enforcing legal agreements.

13. Third-Party Websites & Links

Our website may contain links to external third-party platforms or documentation. We are not responsible for the privacy practices, security protocols, or content of external websites. We encourage you to review the privacy notices of any third-party website you visit.

14. Marketing Communications & Opt-Outs

If you subscribe to marketing updates or make a purchase, we may send you promotional emails regarding new products, application tips, or company updates.

  • Email Unsubscribe: You can opt out of promotional emails at any time by clicking the "Unsubscribe" link located at the bottom of any marketing email.

  • Transactional Notices: Opting out of marketing emails will not prevent you from receiving transactional messages regarding orders, quotes, or active support inquiries.

15. Children's Privacy

Our website and products are intended strictly for general adult audiences and DIY/commercial contractors. We do not knowingly market to or collect personal information from children under the age of 13 (pursuant to COPPA) or individuals under 16 years of age. If you believe a minor has provided us with personal information, please contact us using the options in Section 18 for immediate deletion.

16. U.S. State Privacy Rights & California Protections

Depending on your U.S. state of residence (e.g., California, Virginia, Colorado, Connecticut, Utah), state privacy laws grant you specific rights regarding your personal information:

  • Right to Know / Access: The right to request details on the categories and specific pieces of personal information we have collected about you.

  • Right to Delete: The right to request the deletion of personal information we maintain, subject to legal retention exceptions.

  • Right to Correct: The right to request correction of inaccurate personal information.

  • Right to Opt-Out of Targeted Advertising / "Sharing": The right to opt out of the processing or disclosure of your data for cross-context behavioral advertising.

We do not sell personal data for monetary consideration. We do not discriminate against any user for exercising their statutory privacy rights.

17. Browser Signals & Global Privacy Control (GPC)

We recognize and honor the Global Privacy Control (GPC) opt-out preference signal.

  • If your browser or device transmits an active GPC signal while visiting mycrocement.com, our system will recognize the signal as a valid request to opt out of non-essential tracking cookies and cross-context targeted advertising for that specific browser and device.

  • Beyond GPC, standard non-uniform web browser "Do Not Track" (DNT) signals are not processed due to a lack of universal industry standards.

18. Contact Us & Privacy Requests

If you have questions regarding this Privacy Policy, wish to exercise any applicable state privacy rights (such as access, correction, or deletion), or need to submit a data request, please reach out to us using one of the following channels:

  • Online Privacy Request Form (Recommended): Submit a request via our website (Contact Form) and select "Privacy / Data Request" from the inquiry topic dropdown menu. This routes your message directly to our privacy manager without exposing your communication to unencrypted channels or email scrapers.

Operating Entity Details:

DIY Elevated LLC d/b/a MyCROCEMENT™

Located in Northborough, MA 01532, United States

Verifying Privacy Requests:

To protect your security, we may require verification of your identity before fulfilling access, correction, or deletion requests. Please provide sufficient account details (such as full name and the phone number or email address associated with your order or inquiry) when submitting a request.